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History -asm

Partnership Forged Between Two Iconic American Originals

Born out of a legendary partnership between America's First Motorcycle Company® and America’s first registered distillery, the Jack Daniel’s® limited edition Indian Motorcycle collection represents life's extraordinary occasions and the people we meet along the way.

Inspired By A Gentleman

The two iconic American brands, Indian Motorcycle and Jack Daniel's are celebrating the 5th year of partnership with Klock Werks Kustom Cycles. Their latest limited-edition motorcycle was carefully designed to embody Jack Daniel’s® Gentleman Jack®, a premier example of the legendary whiskey maker’s meticulous crafting process. A nod to the brand’s original gentleman distiller, Gentleman Jack himself, this special whiskey is double-charcoal mellowed for an exceptionally smooth finish. Out of consideration for the fine crafting process of Gentleman Jack® whiskey, the Jack Daniel’s® Limited Edition Indian Roadmaster Dark Horse carries many attributes that reflect the distilling process such as the bike’s custom Whiskey Pearl paint scheme and oakwood accents inspired by the rich and elongated Jack Daniel's® mellowing process.

Lynchburg Garage - Celebrating A Partnership

Inspired by the storied history of Indian Motorcycle and Jack Daniel’s, Lynchburg Garage represents a new chapter for Indian Motorcycle as the brand expands its reach into apparel and merchandise outlets. Inside guests can grab a refreshment and relax in the hospitality area featuring branded artifacts, mark where you're from on a hometown pin board, or plot the route home on a large scale map showcasing the best motorcycle rides in Tennessee. Additionally, Indian Motorcycle lifestyle apparel and co-branded Jack Daniel’s gear is available for purchase.